I have started to work in social media back in 2011 as part of Procter & Gamble Co’s hired agency team member. Since then, I was lucky enough to work for clients like Podravka, Vindija, Maistra or Baby Center. From concept to everyday posts, from customer service to crisis communication, from post likes to online buyers, this job brings new challenges and solutions every day. To convey that experience to others is perhaps the most fulfilling part of the story. Check my recent social media case study.